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Launching and steering a green IT company : the case of Greenfield Software /

This teaching case discusses the challenges facing GreenField Software (GFS), a start-up company offering software products and services to support sustainability. The case describes the start-up process, the crafting of the firm's strategy and structure, and the development of its products and...

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Bibliographic Details
Main Author:	Abraham, Thomas (Author)
Format:	eBook
Language:	English
Published:	London : Palgrave MacMillan UK, 2013.
Series:	SAGE Knowledge. Cases.
Subjects:	GreenField Software. Computer software > Case studies. Computer software industry > Case studies. Sustainable development > Technological innovations > Case studies. Information technology > Case studies. Logiciels > Études de cas. Logiciels > Industrie > Études de cas. Développement durable > Innovations > Études de cas. Technologie de l'information > Études de cas. Sustainable development > Technological innovations Computer software Computer software industry Information technology Electronic books. Case studies Case studies. Études de cas.
Online Access:	Connect to the full text of this electronic book

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