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Launching and steering a green IT company : the case of Greenfield Software /

This teaching case discusses the challenges facing GreenField Software (GFS), a start-up company offering software products and services to support sustainability. The case describes the start-up process, the crafting of the firm's strategy and structure, and the development of its products and...

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Bibliographic Details
Main Author: Abraham, Thomas (Author)
Format: eBook
Language:English
Published: London : Palgrave MacMillan UK, 2013.
Series:SAGE Knowledge. Cases.
Subjects:
GreenField Software.
Computer software > Case studies.
Computer software industry > Case studies.
Sustainable development > Technological innovations > Case studies.
Information technology > Case studies.
Logiciels > Études de cas.
Logiciels > Industrie > Études de cas.
Développement durable > Innovations > Études de cas.
Technologie de l'information > Études de cas.
Sustainable development > Technological innovations
Computer software
Computer software industry
Information technology
Electronic books.
Case studies
Case studies.
Études de cas.
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Call Number: HC79.E5 A27 2013
 
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HC79.E5 A27 2013 Available