Honda Motor Company : communication and the Takata airbag crisis /
Honda Motor Co., one of the world's largest automobile manufacturers, produces some of the most recognized passenger vehicles in the market. The brand, however, is implicated in the airbag supplier Takata Corporation's inflator scandal, threatening the lives of millions of drivers and affe...
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Bibliographic Details
| Main Authors: |
Bahety, Sonakshi
(Author),
Moffitt, Briton
(Author),
Pruchnik, Walter
(Author),
O'Rourke, James S.
(Author) |
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| Format: | eBook
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| Language: | English |
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| Published: |
London :
The Eugene D. Fanning Center for Business Communication, Mendoza College of Business, University of Notre Dame,
2018.
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| Series: | SAGE Knowledge. Cases.
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| Subjects: | |
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| Online Access: | Connect to the full text of this electronic book
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