Hylux Vitamin Enhanced Water : finding a distribution system /

Lamar Letts, an undergraduate student at Northeastern University in Boston, had developed a vitamin water drink in response to his needs as a high school student athlete in Brooklyn, NY. Due to heart disease, Lamar could not use the vitamin waters that were on the market. On his own, he developed a...

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Bibliographic Details
Main Authors: Friar, John H. (Author), Mitteness, Cheryl (Author), Mulki, Jay P. (Author)
Format: eBook
Language:English
Published: London : SAGE Publications: SAGE Business Cases Originals, 2020.
Series:SAGE Business Cases.
Subjects:
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Call Number: HF5415.153 .F75 2020
 
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HF5415.153 .F75 2020 Available