Evaluating the rise of electric scooters through Porter's Five Forces framework /

In September 2017, electric scooter ride-sharing company Bird introduced its "last-mile" transportation option. Competitors Lime, Spin, Scoot, and Jump, among others, followed Bird and entered the market, and the demand for scooter ride-sharing services grew exponentially within the United...

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Bibliographic Details
Main Authors: Hambrick, Marion E. (Author), Pond, Addison M. (Author)
Format: eBook
Language:English
Published: London : SAGE Publications: SAGE Business Cases Originals, 2020.
Series:SAGE Business Cases.
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Call Number: HE5620.R53 H36 2020
 
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