Coca-Cola, Fanta, and the Nazis : lessons in business ethics from the most famous U.S. carbonated drink /

This case examines how the origin of Fanta, a popular drink created by Coca-Cola, is rooted in Nazi Germany. The case examines the ethical dilemmas of continuing to brand and promote a drink that has a sinister past, given that it was not only created, but also thrived in Nazi Germany when the US wa...

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Bibliographic Details
Main Author: Khan, Sabithulla (Author)
Format: eBook
Language:English
Published: London : SAGE Publications: SAGE Business Cases Originals, 2020.
Series:SAGE Business Cases.
Subjects:
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Call Number: HD60.5.U6 K43 2020
 
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HD60.5.U6 K43 2020 Available