Vi-John's ideation for new product development and dilemmas /

Vimal Pandey, CEO of the Vi-John group, and its co-promoters were concerned for the group's future growth. Vi-John was a family-owned Indian brand and market leader for shaving cream in India. Recently, the company had observed that the majority of Vi-John's new product launches had been u...

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Bibliographic Details
Main Author:	Kar, Pravat Surya (Author)
Format:	eBook
Language:	English
Published:	London : SAGE Publications: SAGE Business Cases Originals, 2020.
Series:	SAGE Business Cases.
Subjects:	Vi-John. Pandey, Vimal. Branding (Marketing) > India > Case studies. Success in business > India > Case studies. Stratégie de marque > Inde > Études de cas. Succès dans les affaires > Inde > Études de cas. Branding (Marketing) Success in business India Electronic books. Case studies Case studies. Études de cas.
Online Access:	Connect to the full text of this electronic book

Description
Summary:	Vimal Pandey, CEO of the Vi-John group, and its co-promoters were concerned for the group's future growth. Vi-John was a family-owned Indian brand and market leader for shaving cream in India. Recently, the company had observed that the majority of Vi-John's new product launches had been unsuccessful. Vimal Pandey needed to decide which category - male grooming, beauty and personal care, or beyond - could best deliver growth for the Vi-John group. Pandey also needed to decide if Vi-John should launch a chain of men's beauty salons. Lastly, the leadership team were concerned that they were out of touch with the aspirations of younger millennial and generation Z consumers.
Physical Description:	1 online resource.
Bibliography:	Includes bibliographical references and index.
ISBN:	9781529733242 1529733243