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Vi-John's ideation for new product development and dilemmas /

Vimal Pandey, CEO of the Vi-John group, and its co-promoters were concerned for the group's future growth. Vi-John was a family-owned Indian brand and market leader for shaving cream in India. Recently, the company had observed that the majority of Vi-John's new product launches had been u...

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Bibliographic Details
Main Author: Kar, Pravat Surya (Author)
Format: eBook
Language:English
Published: London : SAGE Publications: SAGE Business Cases Originals, 2020.
Series:SAGE Business Cases.
Subjects:
Vi-John.
Pandey, Vimal.
Branding (Marketing) > India > Case studies.
Success in business > India > Case studies.
Stratégie de marque > Inde > Études de cas.
Succès dans les affaires > Inde > Études de cas.
Branding (Marketing)
Success in business
India
Electronic books.
Case studies
Case studies.
Études de cas.
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Call Number: HF5415.1255 .K37 2020
 
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HF5415.1255 .K37 2020 Available