Coca-Cola brews a hot acquisition : Costa Coffee /

The Coca-Cola Company, created in 1886, is the world's largest beverage corporation, offering over 500 brands to consumers in 200 countries. The company's revenues and profits have been dwindling over the last decade, due to the shrinking soda market, as consumers are turning away from sug...

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Bibliographic Details

Main Author:	Maamoun, Ahmed (Author)
Format:	eBook
Language:	English
Published:	London : SAGE Publications: SAGE Business Cases Originals, 2020.
Series:	SAGE Business Cases.
Subjects:	Coca-Cola Company > Case studies. Costa Coffee > Case studies. Coffee industry. International business enterprises. Café > Commerce. Entreprises multinationales. Coffee industry International business enterprises Electronic books. Case studies Case studies. Études de cas.
Online Access:	Connect to the full text of this electronic book