From theme park to resort : customer information management at Port Aventura /

After Port Aventura's launch as a theme park in 1995, it continued to invest heavily in new shows, rides, hotels, golf courses, a convention center, and a shopping mall, all with the aim of adjusting to seasonal adjusted demand. This transformation from a theme park to a resort posed new challe...

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Bibliographic Details

Main Authors:	Hervás, Mariano A. (Author), Rodon, Joan (Author), Planell, Marc (Author), Sala, Xavier (Author)
Format:	eBook
Language:	English
Published:	London : Palgrave MacMillan UK, 2011.
Series:	SAGE Business Cases.
Subjects:	PortAventura World > Case studies. Strategic planning > Case studies. Resorts. Marketing > Management. Planification stratégique > Études de cas. Lieux de villégiature. Marketing > Gestion. resorts. Marketing > Management Resorts Strategic planning Electronic books. Case studies Case studies. Études de cas.
Online Access:	Connect to the full text of this electronic book