The case of a small luxury resort : an online marketing and distribution channel dilemma /

This case examines the dilemma of a SME located on an island on the West coast of Florida. The land was originally used for development of summer homes and evolved to a business of rental management of the units. Amenities including a swimming pool, tennis courts, a restaurant and snack bar, a store...

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Bibliographic Details
Main Authors:	Niser, John (Author), Coussement, Martha A. (Author), Ryan, Sean, active 2013 (Author)
Format:	eBook
Language:	English
Published:	London : International CHRIE, 2013.
Series:	SAGE Business Cases.
Subjects:	Resorts > Florida > Marketing > Case studies. Internet marketing > Case studies. Marketing sur Internet > Études de cas. Internet marketing Resorts > Marketing Florida Electronic books. Case studies Case studies. Études de cas.
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Call Number	Status	Get It
Call Number:		HD1392 .N57 2013

HD1392 .N57 2013	Available