Cover Image

The innovative competitive advantage : a case study of two pioneering companies /

This case study examines the use of innovative strategies to create a competitive advantage by exploring two different restaurants. The restaurants differ in their methodology, one focusing on marketing promotions and the other focusing on operations management. However, the two concepts represent t...

Full description

Bibliographic Details
Main Authors: Whalen, Elizabeth A. (Author), Han, JiYoon (Jennifer) (Author)
Format: eBook
Language:English
Published: London : International CHRIE, 2017.
Series:SAGE Business Cases.
Subjects:
Little Bay Restaurant > Case studies.
Eatsa > Case studies.
Advertising > Restaurants > Case studies.
Restaurant management > Case studies.
Restaurants > Gestion > Études de cas.
Advertising > Restaurants
Restaurant management
Electronic books.
Case studies
Case studies.
Études de cas.
Online Access:Connect to the full text of this electronic book

Internet

Connect to the full text of this electronic book

Available Online

Holdings details from Available Online
Call Number: HF6161.R4 W43 2017
 
Call Number Status Get It
HF6161.R4 W43 2017 Available