Cover Image

Logos as branding : making an impression /

This case study examines the development and use of logos in the hospitality industry as well as challenges the reader to react and share impressions of the logos and their effectiveness in the hospitality and tourism industry. As exemplar, readers are introduced to the function of state hospitality...

Full description

Bibliographic Details
Main Authors: O'Halloran, Robert M. (Author), Miller, Kristine M. (Author)
Format: eBook
Language:English
Published: London : International CHRIE, 2015.
Series:SAGE Business Cases.
Subjects:
Logos (Symbols)
Branding (Marketing)
Hospitality industry > Management.
Tourism > Management.
Logos (Symboles)
Stratégie de marque.
Accueil (Tourisme) > Gestion.
logos.
branding.
Hospitality industry > Management
Tourism > Management
Electronic books.
Case studies.
Études de cas.
Online Access:Connect to the full text of this electronic book
Description
Summary:This case study examines the development and use of logos in the hospitality industry as well as challenges the reader to react and share impressions of the logos and their effectiveness in the hospitality and tourism industry. As exemplar, readers are introduced to the function of state hospitality associations and their logos within a framework that advocates for industry members.
Item Description:Originally Published InO'Halloran, R. M., & Miller, K. (2015). Logos as branding: Making an impression. Journal of Hospitality & Tourism Cases, 4(4), 69-77.
Physical Description:1 online resource : illustrations.
Bibliography:Includes bibliographical references and index.
ISBN:9781529712650
1529712653