Logos as branding : making an impression /

This case study examines the development and use of logos in the hospitality industry as well as challenges the reader to react and share impressions of the logos and their effectiveness in the hospitality and tourism industry. As exemplar, readers are introduced to the function of state hospitality...

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Bibliographic Details

Main Authors:	O'Halloran, Robert M. (Author), Miller, Kristine M. (Author)
Format:	eBook
Language:	English
Published:	London : International CHRIE, 2015.
Series:	SAGE Business Cases.
Subjects:	Logos (Symbols) Branding (Marketing) Hospitality industry > Management. Tourism > Management. Logos (Symboles) Stratégie de marque. Accueil (Tourisme) > Gestion. logos. branding. Hospitality industry > Management Tourism > Management Electronic books. Case studies. Études de cas.
Online Access:	Connect to the full text of this electronic book