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Dove : For Real Beauty Campaign /

This case prompts discussion of the effectiveness of the Dove For Real Beauty Campaign in reaching women and the need for, and importance of, the cosmetic industry's role in influencing the perception of beauty for women through advertisements. It will also prompt students to discuss the changi...

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Bibliographic Details
Main Authors: Baskin, Ernest (Author), Miller, Edythe (Author), Onwulata, Rochelle (Author), Vicente, Jose (Author)
Format: eBook
Language:English
Published: London : SAGE Publications: SAGE Business Cases Originals, 2020.
Series:SAGE Business Cases.
Subjects:
Advertising > Cosmetics.
Product management.
Cosmetics industry > Management.
Cosmétiques > Publicité.
Produits commerciaux > Gestion.
Cosmétiques > Industrie > Gestion.
Advertising > Cosmetics
Cosmetics industry > Management
Product management
Electronic books.
Case studies.
Études de cas.
Online Access:Connect to the full text of this electronic book
Description
Summary:This case prompts discussion of the effectiveness of the Dove For Real Beauty Campaign in reaching women and the need for, and importance of, the cosmetic industry's role in influencing the perception of beauty for women through advertisements. It will also prompt students to discuss the changing standards of beauty in society and the impact brands have on them.
Physical Description:1 online resource.
Bibliography:Includes bibliographical references and index.
ISBN:9781526499844
1526499843