Dove : For Real Beauty Campaign /

This case prompts discussion of the effectiveness of the Dove For Real Beauty Campaign in reaching women and the need for, and importance of, the cosmetic industry's role in influencing the perception of beauty for women through advertisements. It will also prompt students to discuss the changi...

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Bibliographic Details
Main Authors:	Baskin, Ernest (Author), Miller, Edythe (Author), Onwulata, Rochelle (Author), Vicente, Jose (Author)
Format:	eBook
Language:	English
Published:	London : SAGE Publications: SAGE Business Cases Originals, 2020.
Series:	SAGE Business Cases.
Subjects:	Advertising > Cosmetics. Product management. Cosmetics industry > Management. Cosmétiques > Publicité. Produits commerciaux > Gestion. Cosmétiques > Industrie > Gestion. Advertising > Cosmetics Cosmetics industry > Management Product management Electronic books. Case studies. Études de cas.
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Call Number:		HF6161.C77 B37 2020

HF6161.C77 B37 2020	Available