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Weight Watchers rebrands to WW /

Weight Watchers has rebranded itself to WW, where the emphasis is wellness, with Oprah Winfrey as a shareholder and spokesperson. Critics see the WW rebranding as superficial, with a continued focus on weight loss, and believe people should feel comfortable at their current weight. Initially, the sh...

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Bibliographic Details
Main Authors: Osland, Asbjørn (Author), Clinch, Nanette (Author)
Format: eBook
Language:English
Published: London : SAGE Publications: SAGE Business Cases Originals, 2020.
Series:SAGE Business Cases.
Subjects:
WW International > Marketing > Case studies.
Branding (Marketing) > Case studies.
Stratégie de marque > Études de cas.
Branding (Marketing)
Marketing
Electronic books.
Case studies
Case studies.
Études de cas.
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Call Number: HF5415.1255 .O85 2020
 
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HF5415.1255 .O85 2020 Available