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Baltika Breweries : product-line pricing and brand positioning /

Baltika Breweries (part of the Carlsberg Group) is the biggest producer of beer in Russia and competes with a number of other brands for market share. Unfavourable trends in the Russian beer market between 2014 and 2015 resulted in a decline in demand and production of beer. The shrinking Russian be...

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Bibliographic Details
Main Authors: Gladkikh, Igor (Author), Starov, Sergei (Author)
Format: eBook
Language:English
Published: London : Graduate School of Management, St. Petersburg State University, 2017.
Series:SAGE Knowledge. Cases.
Subjects:
Baltica Breweries > Management.
Carlsberg bryggerierne > Management.
Carlsberg bryggerierne
Beer > Prices > Russia > Case studies.
Beer industry > Prices > Russia > Case studies.
Branding (Marketing) > Russia > Case studies.
Product lines > Russia > Case studies.
Bière > Prix > Russie > Études de cas.
Bière > Industrie > Prix > Russie > Études de cas.
Stratégie de marque > Russie > Études de cas.
Produits commerciaux > Lignes > Russie > Études de cas.
Beer > Prices
Branding (Marketing)
Management
Product lines
Russia
Electronic books.
Case studies
Case studies.
Études de cas.
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Call Number: HD9397.R84 B35 2017
 
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HD9397.R84 B35 2017 Available