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Victorinox : cultural heritage and brand innovation (B) /

The second case in the Victorinox series explains how Victorinox, the manufacturer of the swiss army knife, reversed its policy of diversifying its product portfolio and instead focused on its core competency of manufacturing pocket knives.

Bibliographic Details
Main Author: Wittmann, Xinhua (Author)
Format: eBook
Language:English
Published: London : University of Zurich, 2017.
Series:SAGE Knowledge. Cases.
Subjects:
Victorinox > Case studies.
Elsner, Carl.
Victorinox
Diversification in industry > Case studies.
Pocketknives > Case studies.
Diversification (Économie politique) > Études de cas.
Couteaux de poche > Études de cas.
Diversification in industry
Pocketknives
Electronic books.
Case studies
Case studies.
Études de cas.
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Internet

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Holdings details from Available Online
Call Number: HD2756 .W58 2016
 
Call Number Status Get It
HD2756 .W58 2016 Available