Marketing a new route : Norwegian flies London-Singapore /

Dominic Tucker, Head of United Kingdom and Ireland Sales for low-cost, high-quality airline Norwegian, has to decide how best to develop his extended sales territory, in far-away Singapore. With limited data and a small marketing budget, he has to assess the long-term potential of the market before...

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Bibliographic Details
Main Author:	O'Brien, Justin (Author)
Format:	eBook
Language:	English
Published:	London : SAGE Publications: SAGE Business Cases Originals, 2019.
Series:	SAGE Knowledge. Cases. SAGE research methods. Cases.
Subjects:	Norwegian Air Shuttle (Airline) Airlines > Norway > Case studies. Aeronautics, Commerical > Norway > Case studies. Compagnies de transport aérien > Norvège > Études de cas. Airlines Norway Electronic books. Case studies Case studies. Études de cas.
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Call Number:		HE9859.N67 M37 2019

HE9859.N67 M37 2019	Available