Nokia 3310 : welcome back! /

The Nokia brand is trying to make a comeback after it was sold by Microsoft to HMD Global. This case highlights Nokia's growth in the cellphone industry and its attempted comeback with the iconic Nokia 3310 phone. It questions the potential product life cycle of the retro phone to understand th...

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Bibliographic Details
Main Authors:	Ahmed, Jashim Uddin (Author), Majid, Mohammad Abdul (Author), Ahmed, Asma (Author)
Format:	eBook
Language:	English
Published:	London : SAGE Publications: SAGE Business Cases Originals, 2019.
Series:	SAGE Knowledge. Cases.
Subjects:	Nokia Oy Elektroniikka. Nokia Oy Elektroniikka Cell phones > Case studies. Cell phone systems > Case studies. Strategic planning > Case studies. Marketing > Case studies. Téléphonie cellulaire > Études de cas. Planification stratégique > Études de cas. Marketing > Études de cas. Téléphones cellulaires > Études de cas. Cell phone systems Cell phones Marketing Strategic planning Electronic books. Case studies Case studies. Études de cas.
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Call Number	Status	Get It
Call Number:		TK6564.4.C45 A36 2019

TK6564.4.C45 A36 2019	Available