Building Hoopes vision /

Dr. Phillip Hoopes, a LASIK surgeon, is considering how to respond to discounting by his competitors. He had built a high-end practice with costly advanced technology, but discounters had recently entered the market and other high-end practices in the area were starting to offer deep promotions in a...

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Bibliographic Details
Main Authors: Calkins, Tim (Author), Riderman, Stephanie Laura (Author)
Format: eBook
Language:English
Published: London : Kellogg School of Management, 2018.
Series:SAGE Knowledge. Cases.
Subjects:
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Call Number: HD41 .C35 2018
 
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HD41 .C35 2018 Available