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Investigating the product life cycle of Snap and its sports media partnerships /

In 2018, Snap leaders faced challenges such as negative public responses to the redesign of the Snapchat smartphone application, lackluster demand for Spectacles, revenue streams limited primarily to advertising, and no expectation of profits in the immediate future. These issues, associated with a...

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Bibliographic Details
Main Author: Hambrick, Marion E. (Author)
Format: eBook
Language:English
Published: London : SAGE Publications: SAGE Business Cases Originals, 2019.
Series:SAGE Knowledge. Cases.
Subjects:
Snap Inc. > Case studies.
Snapchat (Electronic resource) > Case studies.
Snap Inc.
Snapchat (Electronic resource)
Internet industry > United States > Case studies.
Mass media and sports > United States > Case studies.
Internet > Industrie > États-Unis > Études de cas.
Médias et sports > États-Unis > Études de cas.
Internet industry
Mass media and sports
United States
Electronic books.
Case studies
Case studies.
Études de cas.
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Call Number: HD9696.8.U64 S634
 
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