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All aboard the metro rail? : LTMRHL's campaign for stakeholder support /

On March 6, 2015 the Brand Ambassador campaign had completed a little over two years. Launched in 2013 to bring about awareness and dispel negativity about the Metro Rail project, this campaign had succeeded in securing visibility and garnering support. The corporate communication team was now debat...

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Bibliographic Details
Main Authors: Kaul, Asha (Author), Chaudhri, Vidhi (Author)
Format: eBook
Language:English
Published: London : Indian Institute of Management, Ahmedabad, 2015.
Series:SAGE Knowledge. Cases.
Subjects:
L&T Metro Rail Hyderabad Ltd. > Public relations.
Kapoor, Sanjay, > active 2015.
Public relations > India > Hyderabad > Case studies.
Personal rapid transit > Public relations > India > Hyderabad > Case studies.
Relations publiques > Inde > Hyderābād > Études de cas.
Transports individualisés > Relations publiques > Inde > Hyderābād > Études de cas.
Public relations
India > Hyderabad
Electronic books.
Case studies
Case studies.
Études de cas.
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Call Number: HD59.6.I4 K38 2015
 
Call Number Status Get It
HD59.6.I4 K38 2015 Available