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A bittersweet Swiss venture into China : Suteria's chocolate mission /

The case centres on a Swiss chocolate and confectionary manufacturer, Suteria's decision to enter the Chinese market in the city of Harbin in Heilongjiang province. However after two years Suteria is still struggling to meet sales targets at its Chinese retail point and the CEO must decide if S...

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Bibliographic Details
Main Authors: Isenring-Szabó, Kata (Author), Wittmann, Xinhua (Author)
Format: eBook
Language:English
Published: London : University of Zurich, 2017.
Series:SAGE Knowledge. Cases.
Subjects:
Suteria > Management.
Chocolate industry > China > Harbin > Management > Case studies.
Confectionery > China > Harbin > Case studies.
Confectionery > Switzerland > Case studies.
Confectionery
Management
China > Harbin
Switzerland
Electronic books.
Case studies
Case studies.
Études de cas.
Online Access:Connect to the full text of this electronic book
Description
Summary:The case centres on a Swiss chocolate and confectionary manufacturer, Suteria's decision to enter the Chinese market in the city of Harbin in Heilongjiang province. However after two years Suteria is still struggling to meet sales targets at its Chinese retail point and the CEO must decide if Suteria should pull out of China or not.
Item Description:Originally Published InIsenring-Szabó, K., & Wittmann, X. (2017). A bittersweet Swiss venture into China: Suteria's chocolate mission. S2CSC 010-17-05. Zurich, Switzerland: Swiss Chinese Case Study Center, University of Zurich.
Physical Description:1 online resource : illustrations.
Bibliography:Includes bibliographical references and index.
ISBN:9781526491510
1526491516