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A bittersweet Swiss venture into China : Suteria's chocolate mission /

The case centres on a Swiss chocolate and confectionary manufacturer, Suteria's decision to enter the Chinese market in the city of Harbin in Heilongjiang province. However after two years Suteria is still struggling to meet sales targets at its Chinese retail point and the CEO must decide if S...

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Bibliographic Details
Main Authors: Isenring-Szabó, Kata (Author), Wittmann, Xinhua (Author)
Format: eBook
Language:English
Published: London : University of Zurich, 2017.
Series:SAGE Knowledge. Cases.
Subjects:
Suteria > Management.
Chocolate industry > China > Harbin > Management > Case studies.
Confectionery > China > Harbin > Case studies.
Confectionery > Switzerland > Case studies.
Confectionery
Management
China > Harbin
Switzerland
Electronic books.
Case studies
Case studies.
Études de cas.
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Call Number: HD9200.C64 S88 2017
 
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HD9200.C64 S88 2017 Available