An entrepreneur's brave attempt to go international /

Going international or even global is the rosy destiny that many entrepreneurs strive for. Despite the high potential profitability of extending sales beyond a nation's borders, there is a high probability of failure if the effort is not managed properly. This case study examines some of the is...

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Bibliographic Details
Main Author: Liu, Yao, active 2019 (Author)
Format: eBook
Language:English
Published: London : SAGE Publications: SAGE Business Cases Originals, 2019.
Series:SAGE Knowledge. Cases.
Subjects:
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Call Number: HD62.5 .L58 2019
 
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HD62.5 .L58 2019 Available