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Amar Desh Amar Gram e-shop : an e-commerce initiative for development of rural economy through inclusive marketing /

Amar Desh Amar Gram (My Country, My Village) is an information and communication technology-based endeavor that aims to connect the rural and urban communities of Bangladesh. Through its e-shop initiative, Amar Desh Amar Gram practices inclusive marketing, whereby it aims to bring value to urban cus...

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Bibliographic Details
Main Authors: Khalil, Zarjina T. (Author), Ferdous, Mirza M. (Author)
Format: eBook
Language:English
Published: London : SAGE Publications: SAGE Business Cases Originals, 2019.
Series:SAGE Knowledge. Cases.
SAGE research methods. Cases.
Subjects:
Amar Desh Amar Gram.
Electronic commerce > Bangladesh > Case studies.
Farm produce > Marketing > Case studies.
Consumers > Attitudes > Case studies.
Commerce électronique > Bangladesh > Études de cas.
Produits agricoles > Commercialisation > Études de cas.
Consommateurs > Attitudes > Études de cas.
Consumers > Attitudes
Electronic commerce
Farm produce > Marketing
Bangladesh
Electronic books.
Case studies
Case studies.
Études de cas.
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Call Number: HF5548.325.B3 K43 2019
 
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HF5548.325.B3 K43 2019 Available