Sustainability through open innovation : Carlsberg and the Green Fiber Bottle /
The case follows Danish brewer Carlsberg as it develops the Green Fiber Bottle, a beer bottle made of wood pulp, in collaboration with a startup, a small-to-medium sized enterprise (SME), and a Danish university. Sustainability was the primary motivator for the project, and open innovation was the p...
| Main Authors: | , , , |
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| Format: | eBook |
| Language: | English |
| Published: |
London :
The Berkeley-Haas Case Series. University of California, Berkeley. Haas School of Business,
2018.
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| Series: | SAGE Knowledge. Cases.
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| Subjects: | |
| Online Access: | Connect to the full text of this electronic book |
| Summary: | The case follows Danish brewer Carlsberg as it develops the Green Fiber Bottle, a beer bottle made of wood pulp, in collaboration with a startup, a small-to-medium sized enterprise (SME), and a Danish university. Sustainability was the primary motivator for the project, and open innovation was the primary development method. The case has a dual focus. First, it demonstrates how a company can successfully innovate by leveraging the concept of open innovation. Second, it shows how sustainability--and relatedly, the idea of purpose--can be a powerful motivator to drive open innovation efforts. |
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| Item Description: | Originally Published InChesbrough, H., Bogers, M., & Whalen, E. (2018). Sustainability through open innovation: Carlsberg and the Green Fiber Bottle. The Berkeley-Haas Case Series. University of California, Berkeley. Haas School of Business. |
| Physical Description: | 1 online resource : illustrations. |
| ISBN: | 9781526491268 1526491265 |