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Sustainability through open innovation : Carlsberg and the Green Fiber Bottle /

The case follows Danish brewer Carlsberg as it develops the Green Fiber Bottle, a beer bottle made of wood pulp, in collaboration with a startup, a small-to-medium sized enterprise (SME), and a Danish university. Sustainability was the primary motivator for the project, and open innovation was the p...

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Bibliographic Details
Main Authors: Chesbrough, Henry (Author), Bogers, Marcel (Author), Strand, Robert (Author), Whalen, Elizabeth (Author)
Format: eBook
Language:English
Published: London : The Berkeley-Haas Case Series. University of California, Berkeley. Haas School of Business, 2018.
Series:SAGE Knowledge. Cases.
Subjects:
Technological innovations > Management > Case studies.
Small business > Case studies.
Strategic planning > Case studies.
Innovations > Gestion > Études de cas.
Planification stratégique > Études de cas.
Small business
Strategic planning
Technological innovations > Management
Electronic books.
Case studies
Case studies.
Études de cas.
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Call Number: HD45 .C44 2018
 
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HD45 .C44 2018 Available