Starbucks : driving growth through new dining occasions /

In 2008, Starbucks was in crisis as a result of undisciplined growth and loss of focus, and its stock declined almost 70%. In August of that year, Howard Schultz, the founder of Starbucks, came out of retirement to take over as the CEO. The company regained its footing by refocusing on its core and...

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Bibliographic Details

Main Author:	Sawhney, Mohanbir (Author)
Format:	eBook
Language:	English
Published:	London : Kellogg School of Management, 2018.
Series:	SAGE Knowledge. Cases.
Subjects:	Starbucks Coffee Company. Schultz, Howard. Schultz, Howard Starbucks Coffee Company Business planning. Strategic planning. Branding (Marketing) Planification stratégique. Stratégie de marque. branding. Business planning Strategic planning Electronic books. Case studies. Études de cas.
Online Access:	Connect to the full text of this electronic book