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LG in India (B) : product strategies in an emerging economy /

Entering an emerging economy can provide many opportunities as well as challenges. The external forces, in particular cultural and demographic, are quite different compared to those of a developed economy or the multinational company's home market. MNEs typically use strategies such as product...

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Bibliographic Details
Main Author: Salwan, Prashant (Author)
Format: eBook
Language:English
Published: London : NeilsonJournals Publishing, 2011.
Series:SAGE Knowledge. Cases.
Subjects:
LG Chŏnja (Korea) > Management > Case studies.
LG Chŏnja
International business enterprises > Management > Case studies.
Electronic industries > India > Case studies.
Electronic industries > Korea > Case studies.
Entreprises multinationales > Gestion > Études de cas.
Industries électroniques > Inde > Études de cas.
Industries électroniques > Corée > Études de cas.
Electronic industries
International business enterprises > Management
Management
India
Korea
Electronic books.
Case studies
Case studies.
Études de cas.
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Call Number: HD9696.A3 I87 2011
 
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HD9696.A3 I87 2011 Available