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Awesome Bits Games : managing a controversial pricing scheme /

Jan Flenderson, marketing manager at Awesome Bits Games, was very concerned about the negative reaction to the latest company crowdfunding campaign. Though the numbers were good, and the project was on track to earn as much or more than previous projects, the tone and number of the online comments w...

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Bibliographic Details
Main Author: Dolansky, Eric (Author)
Format: eBook
Language:English
Published: London : SAGE Publications: SAGE Business Cases Originals, 2019.
Series:SAGE Knowledge. Cases.
Subjects:
Flenderson, Jan.
Awesome Bits Games > Management.
Awesome Bits Games > Finance.
Crowd funding > Case studies.
Video games industry > Management > Case studies.
Video games industry > Finance > Case studies.
Financement participatif > Études de cas.
Jeux vidéo > Industrie > Gestion > Études de cas.
Jeux vidéo > Industrie > Finances > Études de cas.
Crowd funding
Finance
Management
Electronic books.
Case studies
Case studies.
Études de cas.
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Call Number: HG4751 .D65 2019
 
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HG4751 .D65 2019 Available