Strategic social media marketing for the Premier Lacrosse League /

Co-founded by brothers Paul and Mike Rabil, the Premier Lacrosse League (PLL) debuted in the U.S. on June 1, 2019 as a professional lacrosse alternative to Major League Lacrosse (MLL). With limited funding available to the league, the Rabils relied heavily on social media tactics to promote their ve...

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Bibliographic Details
Main Authors:	Hemme, Florian (Author), Morais, Dominic G. (Author), Lukow, Jennifer E. (Author)
Format:	eBook
Language:	English
Published:	London : Human Kinetics, Inc., 2020.
Series:	SAGE Business cases.
Subjects:	Social media > Case studies. Social media in sports > Case studies. Médias sociaux > Études de cas. Social media. Social media in sports. Electronic books. Case studies.
Online Access:	Connect to the full text of this electronic book

Description
Summary:	Co-founded by brothers Paul and Mike Rabil, the Premier Lacrosse League (PLL) debuted in the U.S. on June 1, 2019 as a professional lacrosse alternative to Major League Lacrosse (MLL). With limited funding available to the league, the Rabils relied heavily on social media tactics to promote their venture. The reader will be tasked to analyze the PLL's marketing efforts and devise alternative and novel approaches for future years. All information provided in the case is publicly available and references to magazine, newspaper articles, and videos are provided at the end of the case. Names mentioned in the case are the names of real individuals.
Item Description:	Originally Published InHemme, F., Morais, D. G., & Lukow J. (2020). Strategic Social Media Marketing for the Premier Lacrosse League. Case Studies in Sport Management, 9(S1), S1-S8.
Physical Description:	1 online resource : illustrations.
Bibliography:	Includes bibliographical references and index.
ISBN:	9781529798319 1529798310