Strategic social media marketing for the Premier Lacrosse League /

Co-founded by brothers Paul and Mike Rabil, the Premier Lacrosse League (PLL) debuted in the U.S. on June 1, 2019 as a professional lacrosse alternative to Major League Lacrosse (MLL). With limited funding available to the league, the Rabils relied heavily on social media tactics to promote their ve...

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Bibliographic Details

Main Authors:	Hemme, Florian (Author), Morais, Dominic G. (Author), Lukow, Jennifer E. (Author)
Format:	eBook
Language:	English
Published:	London : Human Kinetics, Inc., 2020.
Series:	SAGE Business cases.
Subjects:	Social media > Case studies. Social media in sports > Case studies. Médias sociaux > Études de cas. Social media. Social media in sports. Electronic books. Case studies.
Online Access:	Connect to the full text of this electronic book