Alternative meat industry /
In 2009, when experienced entrepreneur Ethan Brown decided to build a better veggie burger, he set his sights on an exceptional goal - create a plant-based McDonald's equally beloved by the American appetite. To do this, he knew he needed to transform the idea of plant-based meat alternatives f...
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Bibliographic Details
| Main Authors: |
Elias, Jaan
(Author),
Springer, Nikki
(Author),
Wyk, Leon Van
(Author),
Thomas, Jacob, active 2021
(Author),
Rouwenhorst, K. Geert
(Author) |
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| Format: | eBook
|
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| Language: | English |
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| Published: |
London :
Yale School of Management,
2021.
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| Series: | SAGE Business cases.
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| Subjects: | |
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| Online Access: | Connect to the full text of this electronic book
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