BodyArmor versus Gatorade : a proxy cola war? /

The case is about New York-based BA Sports Nutrition LLC (BodyArmor), a manufacturer of sports drinks. In August 2020, Mike Repole, the CEO and cofounder of BodyArmor, shared his intention of surpassing PepsiCo-owned Gatorade as a market leader by 2025. BodyArmor had equity investment from athletes,...

Full description

Bibliographic Details

Main Authors:	Agnihotri, Arpita (Author), Bhattacharya, Saurabh (Author)
Format:	eBook
Language:	English
Published:	London : SAGE Publications: SAGE Business Cases Originals, 2022.
Series:	SAGE Business cases.
Subjects:	Strategic planning > Case studies. Planification stratégique > Études de cas. Strategic planning. Electronic books. Case studies.
Online Access:	Connect to the full text of this electronic book