#NCAAInclusion : using social media to engage NCAA student-athletes in strategic efforts to promote diversity and inclusion /

In an increasingly diverse sports industry, inclusive excellence becomes an important axiom to engage a variety of stakeholders. This case study outlines the development of the National Collegiate Athletic Association's (NCAA) inaugural Diversity and Inclusion Social Media Campaign launched by...

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Bibliographic Details

Main Authors:	Kluch, Yannick (Author), Wilson, Amy S. (Author)
Format:	eBook
Language:	English
Published:	London : Human Kinetics, Inc., 2020.
Series:	SAGE Business cases.
Subjects:	National Collegiate Athletic Association > Case studies. National Collegiate Athletic Association. Social media in sports > Case studies. Social media in sports. Electronic books. Case studies.
Online Access:	Connect to the full text of this electronic book