Bijoypur Silk Khadi Seva Sanstha : a struggle for survival of Garad Silk in changing times /

Bijoypur Silk Khadi Seva Sanstha (BSKSS) is the primary seller of garad silk, but with consumer preferences changing, a promising industry must address concerns from production to branding. BSKSS, however, markets Mirjapur silk, a product that may be able to drive growth for the company. To adapt an...

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Bibliographic Details
Main Authors:	Banerjee, Saikat (Author), Mukherjee, Paroma Mitra (Author)
Format:	eBook
Language:	English
Published:	London : SAGE Publications: SAGE Business Cases Originals, 2022.
Series:	SAGE Business cases.
Subjects:	Social responsibility of business > Case studies. Sustainability > Case studies. Entreprises > Responsabilité sociale > Études de cas. Durabilité de l'environnement > Études de cas. Social responsibility of business. Sustainability. Electronic books. Case studies.
Online Access:	Connect to the full text of this electronic book

Description
Summary:	Bijoypur Silk Khadi Seva Sanstha (BSKSS) is the primary seller of garad silk, but with consumer preferences changing, a promising industry must address concerns from production to branding. BSKSS, however, markets Mirjapur silk, a product that may be able to drive growth for the company. To adapt and overcome environmental threats, including competition from imports, BSKSS must also determine other survival strategies.
Physical Description:	1 online resource : illustrations.
Bibliography:	Includes bibliographical references and index.
ISBN:	9781529793567 1529793564