Bijoypur Silk Khadi Seva Sanstha : a struggle for survival of Garad Silk in changing times /

Bijoypur Silk Khadi Seva Sanstha (BSKSS) is the primary seller of garad silk, but with consumer preferences changing, a promising industry must address concerns from production to branding. BSKSS, however, markets Mirjapur silk, a product that may be able to drive growth for the company. To adapt an...

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