California streamin' : developing an integrated social media strategy to attract fans to a new streaming app /
Laurie Spinks is the Director of Social Engagement at NBC Sports Bay Area. She has been instrumental in developing strategies for social media platforms across a number of different sports, and must now develop a social media strategy which drives fans towards a new app. NBC Sports created the My Te...
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Bibliographic Details
| Main Authors: |
Ingerson, Lynley
(Author),
Naraine, Michael L., 1987-
(Author),
Agha, Nola
(Author),
Pedroza, Daniel J.
(Author) |
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| Format: | eBook
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| Language: | English |
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| Published: |
London :
Human Kinetics, Inc.,
2020.
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| Series: | SAGE Business cases.
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| Subjects: | |
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| Online Access: | Connect to the full text of this electronic book
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