Goodbaby : how a Chinese underdog became a world leader through open innovation /

This case shows how Goodbaby, a Chinese maker of juvenile products like strollers, carseats, and cribs, rose from nothing to global leadership. While there are several important moments in this journey, a commitment to open innovation characterizes each transition on the path to No. 1.The case descr...

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Bibliographic Details
Main Authors: Chesbrough, Henry (Author), Zhu, Andy (Author)
Format: eBook
Language:English
Published: London : The Berkeley-Haas Case Series. University of California, Berkeley. Haas School of Business, 2021.
Series:SAGE Business cases.
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Call Number: HD62.7 .C44 2021
 
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