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Using data analytics to create a digital strategy that drives engagement and views on social media /

Students are placed into a consulting role with SPT, a sport marketing agency hired to help a sports organization create a new strategy for video content creation on social media. Students are provided a large data set in Tableau with analytics that hold the key to increasing the team's engagem...

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Bibliographic Details
Main Authors: Pierce, David, active 2021 (Author), Sherman, Geoffre (Author)
Format: eBook
Language:English
Published: London : Human Kinetics, Inc., 2020.
Series:SAGE Business cases.
Subjects:
Strategic planning > Case studies.
Social media > Case studies.
Planification stratégique > Études de cas.
Médias sociaux > Études de cas.
Social media.
Strategic planning.
Electronic books.
Case studies.
Online Access:Connect to the full text of this electronic book
Description
Summary:Students are placed into a consulting role with SPT, a sport marketing agency hired to help a sports organization create a new strategy for video content creation on social media. Students are provided a large data set in Tableau with analytics that hold the key to increasing the team's engagement and views of videos on social media. Can your students find the insights in the data to drive a new video strategy for social media? Can they turn those insights into a creative content plan that will engage and win fans in the future? Students will have the opportunity to demonstrate creativity and innovation, data-based decision making, and digital literacy.
Item Description:Orginally Published InPierce, D., & Sherman, G. (2020). Using Data Analytics to Create a Digital Strategy That Drives Engagement and Views on Social Media. Case Studies in Sport Management, 9(1), 9-12.
Physical Description:1 online resource : illustrations.
Bibliography:Includes bibliographical references and index.
ISBN:9781529798456
1529798450