Using data analytics to create a digital strategy that drives engagement and views on social media /

Students are placed into a consulting role with SPT, a sport marketing agency hired to help a sports organization create a new strategy for video content creation on social media. Students are provided a large data set in Tableau with analytics that hold the key to increasing the team's engagem...

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Bibliographic Details

Main Authors:	Pierce, David, active 2021 (Author), Sherman, Geoffre (Author)
Format:	eBook
Language:	English
Published:	London : Human Kinetics, Inc., 2020.
Series:	SAGE Business cases.
Subjects:	Strategic planning > Case studies. Social media > Case studies. Planification stratégique > Études de cas. Médias sociaux > Études de cas. Social media. Strategic planning. Electronic books. Case studies.
Online Access:	Connect to the full text of this electronic book