Disney+ : pricing and strategy /

Disney is one of the leading entertainment companies in the world. Towards the end of 2019, it launched a streaming service called Disney+. The service has proven enormously popular: less than one year after its launch, Disney+ has already achieved its five-year goal with respect to registered users...

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Bibliographic Details
Main Author:	Robson, Karen (Author)
Format:	eBook
Language:	English
Published:	London : SAGE Publications: SAGE Business Cases Originals, 2022.
Series:	SAGE Business. Cases.
Subjects:	Disney Enterprises (1996- ) > Case studies. Disney Enterprises (1996- ) Pricing > Case studies. Streaming technology (Telecommunications) > Prices > Case studies. Prix > Fixation > Études de cas. En continu (Télécommunications) > Prix > Études de cas. Pricing. Electronic books. Case studies.
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Call Number:		HF5416.5 .R63 2022

HF5416.5 .R63 2022	Available