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Repositioning Ralph Lauren for growth in China /

Despite growing demand for luxury brands in China, Ralph Lauren is struggling to gain a foothold. There are problems with counterfeit polo shirts, a confusing brand image, wrong retail store location choices, low store traffic, and strong competition from European luxury brands. After terminating it...

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Bibliographic Details
Main Authors: Chen, Ivy S. N. (Author), Luk, Sherriff T. K. (Author)
Format: eBook
Language:English
Published: London : SAGE Publications: SAGE Business Cases Originals, 2022.
Series:SAGE Business. Cases.
Subjects:
Ralph Lauren Corporation > Case studies.
Luxury goods industry > China > Case studies.
Selling > Luxuries > China > Case studies.
Produits de luxe > Industrie > Chine > Études de cas.
Produits de luxe > Vente > Chine > Études de cas.
Luxury goods industry
Selling > Luxuries
China
Electronic books.
Case studies
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Call Number: HD9999.C6 C44 2022
 
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HD9999.C6 C44 2022 Available