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Brand building a "premie" care product line : Nurtured by Design /

This case portrays the journey of Dr. Jackson, who after her own stressful experience of giving birth prematurely ("premie"), established the company Nurtured by Design (NBD) in 2001. The first brand was launched in 2004 followed by the launch of further brands in the coming years. The pro...

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Bibliographic Details
Main Authors: Thomas, Sujo (Author), Suggala, Sushmita (Author)
Format: eBook
Language:English
Published: London : NeilsonJournals Publishing, 2020.
Series:SAGE Business. Cases.
Subjects:
Branding (Marketing) > Case studies.
Premature infants > Home care > Case studies.
Premature infants > Hospital care > Case studies.
Stratégie de marque > Études de cas.
Prématurés > Soins à domicile > Études de cas.
Prématurés > Soins hospitaliers > Études de cas.
Branding (Marketing)
Premature infants > Home care.
Premature infants > Hospital care.
Electronic books.
Case studies.
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Call Number: HF5415.1255 .T46 2020
 
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HF5415.1255 .T46 2020 Available