Spectrum Industries : international market entry /

This case illustrates the challenges faced by Spectrum Industries, an Indian-based Small and Medium Enterprise (SME), for expanding into the international market. The company was engaged in the manufacture and sale of food processing machinery in India, with a colour sorter as its leading product. A...

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Bibliographic Details
Main Authors:	Vasudev Rao, A. S. (Author), Dhaigude, Amol Subhash (Author), Chatterjee, Debmallya (Author)
Format:	eBook
Language:	English
Published:	London : NeilsonJournals Publishing, 2019.
Series:	SAGE Business. Cases.
Subjects:	Food processing machinery > India > Marketing > Case studies. Small business > Growth > Case studies. Petites et moyennes entreprises > Croissance > Études de cas. Small business > Growth. India. Electronic books. Case studies.
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Call Number:		HD9025.I42 V37 2019

HD9025.I42 V37 2019	Available