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3D printing throws a wrench in the works for the Craftsman brand /

Frances, a marketing consultant, was contacted by a former colleague, Rupert, who is now the brand manager for Craftsman tools. Rupert is concerned about a video depicting the apparent 3D printing of a Craftsman wrench. The case deals with the current and future impact of 3D printing and social medi...

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Bibliographic Details
Main Authors: Allen, Charlotte, active 2019 (Author), Harden, Gina (Author), Fisher, Warren W. (Author)
Format: eBook
Language:English
Published: London : SAGE Publications: SAGE Business Cases Originals, 2019.
Series:SAGE Knowledge. Cases.
Subjects:
Stanley Black & Decker Inc.
Product management > Study and teaching > Activity programs.
Product management > Case studies.
Three-dimensional printing > Economic aspects > Case studies.
Produits commerciaux > Gestion > Étude et enseignement > Méthodes actives.
Produits commerciaux > Gestion > Études de cas.
Impression tridimensionnelle > Aspect économique > Études de cas.
Product management
Electronic books.
Case studies
Case studies.
Études de cas.
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Call Number: HF5415.15 .A45 2019
 
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HF5415.15 .A45 2019 Available