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Pick n Pay : challenges faced in gaining market share by a South African retailer /

The case focuses on the main retail mix elements in the supermarket sector, namely location, customer experience, and price/promotion but inevitably interlinks with other departments. Pick n Pay, once the largest supermarket retailer in the country, has been losing market share to competitors. The S...

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Bibliographic Details
Main Author: Bentinck, Daniel (Author)
Format: eBook
Language:English
Published: London : Graduate School of Business, University of Cape Town, 2018.
Series:SAGE Knowledge. Cases.
Subjects:
Pick n Pay.
Supermarkets > South Africa > Case studies.
Marketing > Case studies.
Customer relations > Case studies.
Marketing > Études de cas.
Customer relations
Marketing
Supermarkets
South Africa
Electronic books.
Case studies
Case studies.
Études de cas.
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Call Number: HF5469.23.S64 P533 2018
 
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